I have no problem understanding that women are interested in mascara and the Middle East. Men are allowed to talk about sports relentlessly, and yet we still take them seriously. I don’t understand why women can’t talk about fashion, or sex, or love, or wanting more money and not be taken as seriously as men.
Joanna Coles, editor of Cosmopolitan magazine, tells NPR’s Rachel Martin why she thinks women should be able to talk about fashion and politics.(via npr)
Robert Reich gets it, Renee Richardson Gosline gets it, Eliot Tatelman gets it, but BJ’s CEO Laura Sen does not get it. It always has and always will be about making the customer happy and having an environment where the employees can enjoy their job. It is not about the stockholders.
Letters to the editor of the Globe Magazine — Readers respond to stories on Market Basket:
If, as marketers, we continue to use neutral words and phrases that lack narrative, the minds of our buyers will continue to simply process and forget them.